AdRoll uses a Facebook ad to promote a guide for Instagram advertising. Join 70,000+ professionals and become a better social media marketer. But, they’re also running ads to promote using Google as a search engine. Here’s an example of their carousal ad displaying a variety of different rings. This ad isn’t designed to make people sign up for Instagram—it’s here to market what Instagram is doing to stop online bullying. The headline is also worded in a similar way that news sites write their headlines “____ does ____ with ____”, which is engaging and eye catching. What does this ad have that is similar to the others we’ve seen so far? AdRoll. Brent Barnhart, “Want to guarantee engagement? It is also themed around the new year’s hype, which is a great digital advertising strategy to build urgency (you gotta buy the subscription while you’re still motivated to work out in the new year, right?). Economical with words, this ad’s copy doesn’t pull any punches. Tight copy is the name of the game here, otherwise you run the risk of readers tuning out. Next on our list of Facebook ad examples is this vintage-styled banner from Semrush (affiliate link). Facebook is showing information to help you better understand the purpose of a Page. This static-image promo from... 2. Each slide essentially represents a separate ad in and of itself, allowing plenty of room for experimentation and more opportunities to convert. Although it’s not exactly what marketers want to hear, Facebook ads are a proven way to get in front of your specific target audience. What Makes This Ad Great: We love this NordVPN ad because it knows how confusing explaining a VPN is to people—especially through a Facebook ad. The best eCommerce Facebook ads use high-quality, professionally shot images that stand out in the newsfeed. What Makes This Ad Great: This carousal ad is a great option for a company with a variety of product lines. Using a customer as a billboard is a brilliant move given how well user-generated content converts. Run ads.”. What Makes This Ad Great: The ad creative in this ad doesn’t mess around—it goes straight to the benefit of choosing Four Sigmatic’s protein over other options. And what do we know about making yourself an authority in your space? What Makes This Ad Great: This video ad does a great job showing the before and after states. For example, International sunglasses brand, Meller, saw a 13.9% lower cost per click with Instagram ads featuring visual customer content. What Makes This Ad Great: In their ad, Monday gets straight to the point. The growing need to run them doesn’t look to slow down any time soon, and we can only imagine what new features Facebook has for brands around the corner. Just like Klaviyo above, they’re targeting qualified leads for their coffee subscription service by mentioning their product in the first sentence of their ad. Download the Sprout Social app for Android in the Google Play Store. One way to find Facebook ad ideas is AdEspresso. Their promise is a faster outcome, which is something almost all of us are looking for. What Makes This Ad Great: This Hootsuite ad serves as more than just an ad—their marketing team is using it as a way to deliver knowledge. Magazine. This is great ad copy that hones in on the value they’re trying to showcase. An excellent way to ensure your audience clearly understands that action you want them to take after viewing your Facebook Ad is by using a call-to-action button. | Facebook ads can be profitable for marketers and brands, however. Fitness trainer and creator of the Sweat App, Kayla Itsines not only tells people what to expect from her workout app in the copy of this ad, but she also does the exercises herself in the video. It starts with people sipping wine and clearly not liking it. 12 Facebook Ad Examples You Can Swipe from Today 1. This is especially important for stores selling accessories,jewelry, or watches. Each ad is supported with a tactic for improving your campaigns. The beauty of Facebook ads is how much creative freedom the platform offers. Like HelloFresh, we’re using the social proof of the A-Player marketers we have on our T&C stages. And no, you don’t need to be a creative genius to make it happen. What Makes This Ad Great: This SXSW ad is speaking directly to a subset of SXSW attendees—the people interested in the art installations at their annual conference in Austin, Texas. Who wouldn’t want 42 more hours each month? This ad is also great because it has a CTA button that is prominent, which increase the likelihood people will click on the ad. This ad copy does a great job of leading people through the Customer Value Journey, starting with awareness and getting them to convert by choosing to get the lead magnet. What Makes This Ad Great: Here’s another great example of a customer use case from Ram. Asking questions is a smart move in the face of Facebook’s algorithm which emphasizes engagement. What Makes This Ad Great: Slack has always done a great job speaking to its core audience. Brilliant. #25: Asana What Makes This Ad Great: This ad is another great example of proving the power of showing people what they’re going to get in your product before they buy it, and then giving them an offer they don’t want to say no to. Brevity isn’t the be-all, end-all of your ad copy: keep in mind that word choice counts. Less-polished ads can actually work in your brand’s favor given the phenomenon of consumers becoming blind to traditional marketing messages in their feeds. What Makes This Ad Great: OpenTable knows how valuable their product is when it comes to busy Valentine’s Day restaurant crowds. Sephora. Slack poses their product as a way to “Break out of the inbox” and “organize your communication.” Privacy In fact, the majority of Facebook ads link to a dedicated landing page versus a homepage. This is a great way of making the value of their product felt by the viewers. The headline has NatureBox’s UVP in it – wholesome snacks that they deliver monthly. “Calling all agencies and businesses that provide marketing, sales, customer service, web design, CRM, and IT services.” This paid ad cuts through the noise and doesn’t ask for any lead—they want the lead, which is a great strategy to ensure your marketing dollars aren’t being spent on unqualified leads. They know that one of the big struggles of their customer avatar is an overwhelming number of emails. Targeting people who want to guarantee engagement now available dabbled with ads or only! Email course with positive results ad campaigns, this fast-paced video ad does a Great example their... 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